Quote from Boehm

"Unquantifiable goals require subjective resolution
But effective presentation techniques can help decision process"
-Barry Boehm

Barry Boehm makes lots of good points. Just a recent point from lecture.

I know it is pretty obfuscated, but basically he is saying that when you are trying to make (business) decisions based upon goals that you cannot quantify (represent numerically) you need to rely upon subjective reasoning, but using effective presentation techniques can help make these decisions a lot easier.

I guess what exactly is mean by effective presentation techniques would really be helpful. I'll get to that later.